Mention Impossible
Latest data · 7 November 2026

Which brands do AI assistants recommend?

The same 48 buyer questions to ChatGPT, Gemini, Claude and Perplexity, measured every week.

Independent measurement, not a ranking product and not a consultancy pitch.

The assistants don’t trust the same sources7 NOV 2026

Share of each assistant’s unique citations that pointed to vendors’ own websites

  • ChatGPT88%
  • Perplexity23%
  • Gemini10%
  • Claude7%
Reddit was cited in 23 of 240 answers — every one from Gemini.
  • 48English buyer questions
  • 6software categories
  • 240answers analysed
  • 4assistants, web search on

Latest findings

Week of 7 November 2026

Who the assistants named, and how that moved since 1 November 2026.

240 answers · compared with 1 Nov 2026

Email marketing ▲ gained

15→21/40

Mailchimp gained

Rose from 15 to 21 of 40 email-marketing answers.

CRM ▼ slipped

37→32/40

HubSpot slipped, still first

Fell from 37 to 32 of 40 CRM answers and remained the most-named CRM.

Ecommerce every answer

40/40

Shopify was named in every answer

Shopify appeared in all 40 ecommerce-platform answers.

Website builders

34/40

Wix leads website builders

Wix was named in 34 of 40 website-builder answers.

Cited sources

23/240

Reddit citations were all Gemini

Reddit was cited in 23 of 240 answers, every one from Gemini.

Agreement

10/24

Rarely the same first pick

On the 24 questions all four assistants answered, they named the same brand first on only 10.

48 English buyer questions across six software categories · 240 answers from ChatGPT, Gemini, Claude and Perplexity · measured 7 November 2026. Small samples: treat week-to-week moves as leads, not settled findings.

Get the measurement every Monday, free.

Which brands the assistants recommend, which sites they cite, and one tactic.

Subscribe to Mention Impossible